Our recipe for success is based on a steadily growing awareness of high-quality materials, flexible fits and clever design. “Tradition obliges” is not a mere phrase for us, but is lived every day. Valuable know-how is passed on from generation to generation and from master craftsman to apprentice. This results in unique craftsmanship that can be seen and felt in the end product. This is what our Waldläufer and Goldkrone brands stand for.
We act in the spirit of our eloquent brand name Waldläufer: It is a symbol of closeness to nature and strength. The core of our brand is formed from this basic attitude: a symbiosis of sustainability and progress. In this sense, we are aware of our responsibility towards our employees, business partners and customers. We create a working environment in which the production of high-quality products is possible under environmentally friendly, safe and health-promoting conditions. Our goal is to meet the needs and wishes of our customers. We strive to maximize customer satisfaction and continuously improve by listening to our customers’ feedback and understanding their needs.
Sustainability determines our daily actions in all areas. For us, sustainability means taking responsibility for all those involved in the supply chain and being a reliable partner for our employees, customers and suppliers – holistically in the ecological, economic and social aspects. Our transparent communication, long-term partnerships and high-quality, durable products are the foundation of this commitment. We understand sustainability as a holistic concept and therefore attach great importance to the use of high-quality materials and short transport routes. Conscious of our corporate responsibility, we are committed to social engagement and fair, socially acceptable working conditions at all our sites. In addition, we support our employees with family-friendly working time models, be it part-time arrangements or flexible working hours, so that they can plan individually according to their needs.
We select our production sites in accordance with our guidelines, with fair pay and long-term business relationships being particularly important to us. Our employees visit these production sites on site at regular intervals. Our striving for further developed sustainability is also reflected in our efforts to reduce CO₂ emissions through short transport routes. In the production of our shoes, we use only high-quality leather grades and materials, taking care to leave them as natural as possible. We source most of our materials from Germany, Italy and Spain. The handcrafting is done at our location in Rhineland-Palatinate as well as at carefully selected production sites. In addition, we are fully aware of our environmental responsibility and want to help protect the environment and promote a sustainable future. Our responsibility extends to the safety and well-being of our employees, customers and the environment. We believe in a work culture based on respect, trust and collaboration. To ensure that we remain true to these values, we have developed principles for our daily actions:
We expect every employee and business partner to adhere to this Code of Conduct and to respect the values and obligations of the company. We will actively work to ensure that our principles and values are implemented in all our activities and decisions
We are committed to protecting the environment and are committed to conducting our production in an environmentally friendly manner.
We recognize that our customers are critical to the success of our business and we will always strive to understand and meet their needs. Our quality policy is a central part of our business strategy and we will do everything we can to ensure that we implement it in all aspects of our business. Our aim is to produce high-quality shoes that meet the needs and wishes of our customers. We strive to maximize customer satisfaction and identify areas for improvement by listening to our customers’ feedback and understanding their needs. We are committed to achieving this goal:
As an employer, we are aware of our responsibility towards our employees and are committed to providing our employees with a safe and healthy working environment.
We are aware of our responsibility to society and to comply with applicable laws and regulations. We are committed to complying with all applicable laws and regulations and to promoting, regularly reviewing and improving a culture of compliance and integrity within our company.
We are aware of our responsibility to promote diversity and create an inclusive working environment. We are committed to creating and promoting a non-discriminatory environment for all employees.
We have established clear standards and guidelines that prohibit corruption in any form. These standards are based on international best practices and the national legal framework. With these measures, we help to prevent corruption within the company or to identify it at an early stage and to strengthen the trust of our customers and business partners.
The protection of business secrets as well as the confidentiality and privacy of our customers, employees and partners is of particular concern to us. We are committed to ensuring that all personal data that we collect and process is handled in accordance with the applicable data protection laws and regulations. We therefore ensure that all personal data is adequately protected and that the confidentiality and privacy of our customers, employees and partners is respected.
Our policy is to foster a culture of collaboration, respect and open communication within our company. We believe that successful collaboration and teamwork help us to achieve our goals more effectively and increase the commitment and satisfaction of our employees.
Our policy aims to create a working environment that encourages our employees to give their best and actively participate in the continuous improvement of our company. We believe that employee engagement is an important factor in our success and that regular feedback and open communication can help drive improvements in all areas of our business and increase employee satisfaction.
We are committed to regularly reviewing and improving our company policy and Code of Conduct.